BENTONVILLE, Arkansas, January 13, 2022 – Despite world and industry wide delays and shortages amidst the pandemic, Rapid, already regarded as one of the most efficient display and prototyping companies in Northwest Arkansas, ramps up their capabilities with Highcon’s Euclid 5C digital cutting and creasing machine to meet growing demand in Northwest Arkansas, USA.
“We’ve jumped three light years ahead with this technology,” shares Chad Hartman, Rapid’s VP of Sales. “What once took us 22 hours to complete now takes us 45 minutes, which is exactly what our customers need: rapid delivery with high-rate efficiency. This will help ensure our client’s can close deals faster.”
The Highcon Euclid 5C is a digital cutting and creasing machine that replaces a complex, expensive, slow die-making setup and process with an in-house controlled digital system. It offers the improved delivery, flexibility, and efficiency that Rapid needs to meet NWA’s growing production needs.
Mike Ciaramella, Highcon VP Sales & General Manager, Americas said “Rapid has achieved considerable growth by giving its customers what they want. We are proud that they’ve chosen Highcon’s digital solution to take them in to their next step forward in building a competitive advantage and bringing greater value to their growing client base.”
In addition to improved technology to meet their client needs, Rapid has added a new 22,000 sq ft facility focused on the e-commerce packaging sector and increased their personnel.
“We’ve added a total of 27 positions here at Rapid to handle the increased capacity and new ventures, such as the packout and distribution of goods and displays we build onsite. 2022 will see continued investment in both staff and technology,” says Kyle Jack, Rapid Owner.
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