Highcon Closes Strategic Partnership With American Greetings

Yavne, Israel, February 19, 2014

American GreetingsHighcon announced today that American Greetings Inc., the world’s leading greeting card company, is set not only to purchase the next Highcon Euclid digital cutting and creasing machine in the USA, but also to place a strategic investment in the company. Zev Weiss, the company Co-CEO will also be joining Highcon Advisory Board, alongside Benny Landa, Founder & CEO, Landa Corporation and Mike Ferarri, founder and President of Ferrari Innovation Solutions, LLC.

Zev Weiss, Co-CEO, American Greetings Inc., “We believe in the future of Highcon and their digital post-print product and see the Highcon Euclid becoming an integral part of our production cycle. We are eager to play a part in the future development of the product and view this relationship as far more than a simple equipment purchase. This digital technology, the precision of the equipment, combined with the vision of Aviv and Miki will allow us to reap the true benefits of long tail distribution – a winning combination of quality and price that we can offer our customers”

Aviv Ratzman, CEO and Co-founder, Highcon: “Zev’s participation in our Advisory Board, as well as our cooperation with American Greetings will ensure that we continue to develop the best possible solution for short to medium run digital carton converting. We look forward to a mutually beneficial long term relationship”

About American Greetings Corporation

For more than 100 years, American Greetings Corporation has been a creator and manufacturer of innovative social expression products that assist consumers in enhancing their relationships to create happiness, laughter and love. The Company’s major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards. American Greetings also has one of the largest collections of greetings on the Web, including greeting cards available at Cardstore.com and electronic greeting cards available at AmericanGreetings.com. In addition to its product lines, American Greetings also creates and licenses popular character brands through the AG Properties group. Headquartered in Cleveland, Ohio, and its products can be found in retail outlets worldwide. For more information on the Company, visit http://corporate.americangreetings.com