Yavne, September 20, 2021: Highcon today announced the appointment of Juergen Freier to the role of VP and GM Highcon Europe, effective October 1, 2021. In this role he will be responsible for driving Highcon’s sales and building the company’s business across the region.

Freier is an industry veteran who worked in leadership positions in both the production side at companies including Bertelsmann and the vendor side at Heidelberg, Polar and others. Until late 2019, he served in senior European sales leadership roles within HP’s Graphics Solutions Business, leading Indigo and Pagewide Web Press in France, then Germany and then across the whole of EMEA (Europe Middle East and Africa) with great success.

“Juergen is a high energy, driven strategic thinker and leader who has proved himself in a variety of different environments” said Shlomo Niimrodi, Highcon’s CEO. “With his many years of experience in the industry and his demonstrated customer-centricity, passion, and commitment to success, Juergen fits well with Highcon’s culture and values. Europe is a key market for Highcon. We look forward to him stepping into this critical role, to continue to generate new opportunities for our growth and expand our footprint in Europe.”

Freier added: “These are exciting times. Digitalization in the packaging industry is at an inflection point. Highcon’s digital finishing solutions are what’s missing to enable a full end-to-end digital manufacturing revolution. I am excited by the opportunity to play a role in shaping this industry transformation.”