DESCRIPTION
General Purpose
Highcon is looking for someone energetic and creative to join a small, highly dynamic marketing team. This unique individual will lead the development and implementation of Highcon’s marketing strategy and activities in Americas.
Main Job Tasks and Responsibilities
- Establish marketing, content and promotional activities including:
- Develop marketing content for email newsletters, blog, online campaigns, case studies, sales presentations, and social media platforms
- Collaborate and work closely with the marketing team and key customers on marketing initiatives
- Ongoing support of key marketing systems and lead qualification (marketing automation, CRM, Pardot used to generate, distribute, and report on leads.
- Interaction with sales and sales support to Americas sales team
- Participate in events and develop webinars
- Work closely with marketing and product marketing managers, MarCom staff, graphic designers, HR team on production of events and materials
- Requires travel
- Regular working hours, with some evening hours during the week (instead of morning hours)
Requirements
Education and Experience
- At least 1-2 years of experience in marketing, including writing content
- A bachelor’s degree in Business Management, Communications, Marketing, or related discipline
- Technical marketing skills, relevant product, and industry knowledge – an advantage
- Experience working with global teams
- Experience with startup work methods - advantage
- Experience in graphic design and marketing automation tools – an advantage
Key Competencies
- Fluent English (verbal and written) - essential
- Knowledge of Salesforce.com and marketing automation - advantage
- Excellent written and verbal communication
- Highly organized, quick-learner and detail-oriented
- Hands-on with ability to work under stress
- Team player